In business, values, sustainability and ethics are too often used for image purposes — without being truly lived.
At VALUES, we don’t claim to be perfect. But we do our best to make conscious, responsible choices every step of the way.
To stay aligned with our mission, we follow a clear framework — and aim to check these boxes in every decision we make.
Our Commitments
There are 4 main pillars of Commitments we focus on:
— MINDSET —
Committed to VALUES
— FAUNA —
Committed to ANIMAL PROTECTION
— BELIEFS —
Committed to ETHICS
— FLORA —
Committed to SUSTAINABILITY
The beginning of a brand is the best time to set the tone.
From day one, we’ve built VALUES Culture with a deep commitment to sustainability and ethics — not as a badge, but as a mindset.
We know these are ongoing journeys with no final destination. No brand can be fully sustainable — but we believe that doesn’t excuse inaction.
That’s why we’re continuously questioning, learning, and improving — doing our best to make responsible choices that align with what we stand for.
“ VALUES
Our Promises to be consistent with this commitment are to:
- Base all our Business and Creative Decisions on Values
Always ensure that 100% of the business/brand/creative decisions are driven by our core Values.
- Initiate a unique Project of Empowerment Through Education about Values.
More information on this Project will come very soon!
“ ANIMALS
Our Promises to be consistent with this commitment are to:
- Only use Animal Cruelty Free components in all products
This one is obvious, being the brand of @dean.schneider 🦁
Caring about our planet also means caring about all the other species we share it with! All our products are, and will always be VEGAN!
- Donations to Animals’ Protection Initiatives
A percentage of the price (not profit) of every Values Culture product sold will be donated The Dean Schneider Foundation.
The Dean Schneider Foundation is a government supervised non-profit organization (charitable foundation) which initiates, supports, and operates worldwide projects for the protection of animals, in particular wild animals. 100% of the donations are benefiting the animals at the Hakuna Mipaka Oasis without any marketing-, flight-, or content production costs being deducted.
The first donations made a real impact – they went straight to the LIVE WILD PROJECT, a mission deeply rooted in our hearts.
The goal was to renew the perimeter fence around the property and build a second, certified safety fence in alignment with the lion requirements set by Nature Conservation – so the lions at the Hakuna Mipaka Oasis could finally live truly Free and Wild.
Thanks to your support, this vision became reality.
Your donations helped cover it all: fencing material for over 60 hectares, fair wages for workers, machine rentals, permits, admin costs – and so much more.
We couldn’t have done it without you.
